New look & feel: The Snitch List

Things look a little different around here ;)

Welcome back to my Substack, today I want to share with you my new branding for this platform. I am so excited to have a new look and feel!

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Hi friends,

Fall is in full swing and I am feeling the transitions across so many areas of life. Moving has sparked an urgency to declutter, simplify and hone in on both personal and business goals.

This Substack rebrand has entered the chat at the perfect time. I have been hard at work for the last few months, figuring out the look and feel of this space and how that translates to the Foodie Snitch brand.

When I first created Foodie Snitch, I felt like I could only create content around restaurant reviews. After all, exploring the Portland food scene is what gave me a platform in the first place, and truly allowed me to gain confidence and creativity in a new space.

Now food reviews aren’t going anywhere (more on that later). We will still be discussing where to eat, drink and spend your hard earned dollars.

But as I transitioned Foodie Snitch to encompass more of the Oregon lifestyle, I realized I was passionate about more than just food. I found myself wanting to share more about travel, nature, wellness, hiking, fashion, design, interior design as well.

Welcome to The Snitch List, my Substack that curates everything you need to know about food, travel and lifestyle in Portland and across the PNW!

I was inspired by vintage hotel stationery, I wanted each post to feel like I was sending you a letter from some faraway place with an element of nostalgia. Everything from the colors, fonts, and illustrations are meant to pay homage to a time when things felt a bit more simple.

There will be 4 main topics I’ll share on a regular basis — sometimes we’ll chat about other topics as well, but here’s what you can anticipate:

Dish up! Where we dive into restaurant reviews and other food related topics.

Postcards- my version of personal letters & a place for us all to connect more deeply.

In Season- I’ll dive into season-specific topics, think fall colors, swimming holes or winter skiing.

Getaways- I’ll transport you to a new place and spill all the details of what to do.

I am so excited and honored that you are here. Let me know what you think of the new look & feel / name!

Yours Truly xx

Em

All branding was done by my talented friend Erik of Photon Factory .